Back in the 1980s, when the television industry was in its infancy, and India was a closed economy (with restrictions on imports), it was the respective state govts which rose to the occasion by producing high quality, state of the art televisions at affordable prices to the masses. Each state govt had its own enterprise unit for electronics where top notch engineers were recruited from reputed colleges, who then went on to design reliable television sets which are still running in mint condition in many houses even today

Back in the 1980s, when the television industry was in its infancy, and India was a closed economy (with restrictions on imports), it was the respective state govts which rose to the occasion by producing high quality, state of the art televisions at affordable prices to the masses. Each state govt had its own enterprise unit for electronics where top notch engineers were recruited from reputed colleges, who then went on to design reliable television sets which are still running in mint condition in many houses even today.


UP had the state backed "Uttar Pradesh Electronics Development Corporation" (UPTRON LTD) which manufactured the elegant Uptron TVs, Odisha had Konark Television Ltd which produced Konark TVs which were way ahead of their times, Karnataka had "Karnataka State Electronics Development Corporation Limited" (KEONICS) which manufactured compact TVs, while Kerala had "Kerala State Electronic Development Corporation Limited" (KELTRON) which produced some of the most affordable televisions, and so on. Due to the young & dynamic engineering workforce at these state backed enterprises, there was always an element of competitive spirit between states, with each engineering team trying to outdo the other.

For example, when Keltron TVs were registering highest monthly sales, with their Kerala based TVs finding loyal customerbase even in Kolkata, the Odia engineers at Konark TV worked extra hard and launched a highly modern TV with in-built TV-stand which grabbed marketshare from all other states including Kerala. It was then immediately countered by engineers from other state enterprises who also started incorporating such design in their products and also added few more features to win back their customers. That's how the healthy competition between engineering units of various states helped in overall development and finally benefited the Indian customer. 

However, by late 80s, these state units started facing new set of problems, mainly due to growing corruption, inefficiency, bureaucracy, etc which slowed their progress. Also, private companies like Onida & Videocon which were maturing over time were slowly eating into their marketshare with better upgrades and effective marketing strategies. But the final blow came in the form of liberalization in 1991 which opened up the floodgates for foreign brands, especially cheap Chinese brands, which put these state backed enterprises out of business forever.

Comments

Popular posts from this blog

*Who is Modi?* commented by *New York Times Editor-in-Chief Joseph Hope

Facebook office opens in Bangalore:

Comparison JAVA Perak Vs Royal Enfield Classic 500 Pegasus