Facebook Reports Efficacy of Platform Safety & Integrity Measures
Over the past few years, many users have worried about Facebook’s use of their personal data, as well as issues with transparency, hate speech, and misinformation. While all of these issues are still in play and impacting users, the good news is that Facebook’s updated platform safety and integrity rules are making a positive impact . In the first quarter of 2021, we saw the following improvements: Violent and graphic content decreased to .03%, down .05% from the last quarter Hate speech also decreased from .07-.08% to .05-.06% The rate of content “actions” taken was 10x higher, and we’ve seen the proactive rate shift from 24% to 97%. This is great news for brands because it creates a more positive and safe platform for all users. New Instagram Insights for Reels & Live Video Instagram Reels and Live are two exceptionally valuable features on Instagram. They’re currently both popular and capable of driving reach, engagement, and even brand awareness. It’s great news, therefore, tha...